Gift cards and coupons
A user exchanges the credits they collected in the app for your gift card, voucher or product prize.
For example, an online store gift card, a discount code for a first order, or a product from your own range as a prize.
Wellboy for businesses
Wellboy is a training and nutrition app today, and the first part of a bigger wellbeing brand. This page is for brands that want to reach our users, for investors and networks around the company, and for manufacturers.
Reach Wellboy users
Credits are the currency inside the app, and there is only one way to get them: doing the work. Money cannot buy credits, so the ones a user hands over are proof of training done, meals logged and a streak kept running.
How credits work
1Earned by doing the workA user collects credits on every day they show up: training, logging meals and keeping the streak running. Levels reached, streak badges and invited friends add to the pile.
2Spent inside the appCredits pay for the AI coach, workout generation, meal photo scans and app themes. A credit therefore has a value the user already knows before your offer exists.
3Exchanged for your offerYour gift card, coupon or branded content becomes one more thing worth saving for, and the credits a user spends on it were earned by taking care of their own health.
Branded recipes and ingredients
A recipe series is built around your product, and the product is in the recipe by name and brand.
For example, a food manufacturer whose oat, dairy, meat or protein product is the ingredient the recipes are built on.
Branded workout programs
Your name and brand are on display in a workout program that users follow session by session.
For example, a sports retailer, a gym chain or a supplement maker putting its name on a program.
Pricing
2026FreeThrough the end of 2026, marketing is free for businesses that offer users content or rewards for taking care of their health and wellbeing.
2027-PaidOnce Wellboy passes one million registered users worldwide, reaching them through the app becomes a paid channel.
How it is agreed
1EmailTell us what your company is and what you would like to offer. We answer and go through what is possible.
2What we agree onFor a gift card or a coupon: what the reward is, what it is worth, how the codes are delivered, how long it is valid and where it can be used.
3TargetingThe offer is targeted to the countries where your product is available.
Supporting the app and the wellbeing of its users gives your company a positive image.
Contact:[email protected]
Networks and investors
We are looking for investors who bring a network with them, and we are building our own at the same time. Investing becomes topical around 2028, and by then the right people should already know us:
EU Inc around 2028
EU Inc is a new company form that lets a company operate across Europe. The European Parliament and the Council of the EU decide on it, and the target is an agreement by the end of 2026. If it happens, the business is intended to move into it around 2028.
For example, hiring people from another EU country gets easier, and the company can be based in whichever country suits investors best.
Building the network now
The network and the partners come together now, so the right people are in place in 2028.
For example, someone who knows the field and joins the conversation already now.
Who we are looking for
Investors with wide networks, who can help us find the right people.
For example, an investor whose network reaches the right kind of chief operating officer (COO).
Contact:[email protected]
Manufacturing partners
We are looking for manufacturers and factories for our own branded products (private label) and for the online store that sells them:
Supplements
Pre-workouts, vitamins, creatine and similar products under our own brand.
For example, a private label manufacturer whose ready formula ships with our label on it.
Apparel
Hoodies, tracksuits and training wear that carry our logo and our own visual design.
For example, a manufacturer in Asia that handles printing and embroidery in house.
Training equipment
Yoga mats, resistance bands and other training aids for our own store.
For example, a factory that delivers the same product to both the EU and the US.
Sleep and recovery
Bamboo pillowcases, blue-light glasses and other products that support recovery.
For example, a textile or accessory maker that also handles design and packaging.
EU and US markets
A US company base is already in place (an LLC), although it is not in active operation yet. US manufacturers and factories can contact us directly. The aim is to operate strongly in both the EU and the US markets.
Contact:[email protected]
What we are building
The app is the first piece. Our own products and an online store come next, and one brand covers training, food, sleep and recovery. We intend to expand and keep growing.
Wellboy is operated by Pankka Group Oy, Kajaani, Finland.